Three Roles For Teleservices In The Channel

Over the past several years, a variety of telephone-based resources have been used by channel partners to enhance demand generation efforts. Channel teleservices are focused on three categories: inbound marketing, outbound marketing, and partner support. Suppliers may choose to use their own inside resources if they have bandwidth or select a third-party provider.

In the B2B channel, teleservices have become an important part of the toolset that suppliers provide to partners in order to help them build a systematic, measurable demand generation engine. In this report, we share the three most common forms that channel-based teleservices take and discuss best practices within each.