Best Practice Report

Three Staffing Models Help You Build A Socially Fluent Company

November 15th, 2018
With contributors:
Melissa Parrish , Brigitte Majewski , Caitlin Wall , Christine Turley


Managing social programs was originally the purview of a standalone experimental group. But as social networks matured, so did marketers, recognizing a need to fold social resources into the overall marketing department. Today, marketers must take the next leap in social media’s evolution: integrating social media capabilities and resources into the broader company. This report describes three organizational models to help you propel social media to your company’s forefront and offers a guide to determine which model is best for you.

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