Trends Report

Three Steps That CPG Brands Should Take To Tackle Gray-Market Activities

April 2nd, 2020
Sucharita Kodali, VP, Principal Analyst
Sucharita Kodali VP, Principal Analyst

Summary

Consumer packaged goods (CPG) companies should take steps to protect their brands from “gray market” activities on third-party marketplaces. Step 1: Use eControl to clean up your supply chain. Step 2: Invest in direct-to-consumer initiatives. Step 3: Support legislative efforts to clean up marketplaces.

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