Trends Report

Three Steps That CPG Brands Should Take To Tackle Gray-Market Activities

April 2nd, 2020

Summary

Consumer packaged goods (CPG) companies should take steps to protect their brands from “gray market” activities on third-party marketplaces. Step 1: Use eControl to clean up your supply chain. Step 2: Invest in direct-to-consumer initiatives. Step 3: Support legislative efforts to clean up marketplaces.

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