Three Strategies To Improve Survey Response Rates

Low response rates for consumer feedback surveys can put the credibility and actionability of your survey at risk. Before diverting resources to increase response rates, CX leaders should review each survey initiative to determine the level of statistical and methodological rigor required to achieve its goal. If rigor is required, leaders should then implement a well-planned, well-designed, and properly administered survey to better engage survey participants and generate meaningful insights. This report provides a process for determining when lower response rates may be problematic and posits three strategies CX teams should consider to reduce potential response biases.