Trends Report

Digital Front Door 2.0: Better Personalization Drives Better Engagement

December 20th, 2019
Annalise Clayton, null
Annalise Clayton


Heavy healthcare organization (HCO) investment in digital front door initiatives is failing; fewer than half of consumers have logged into a healthcare services website or app. The digital front door 2.0 is a strategic approach that uses personalization to acquire, engage, and retain customers across their healthcare journeys to improve experiences, increase loyalty, and grow revenue. HCOs must develop a foundation that collects, ingests, and transforms data to deliver actionable insights and create personalized customer experiences.

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