Trends Report

COVID-19 Has Created A Pivotal Moment For Your Virtual Care Strategy

March 12th, 2020
Arielle Trzcinski, Principal Analyst
Arielle Trzcinski Principal Analyst
Annalise Clayton, null
Annalise Clayton

Summary

As the director-general of the World Health Organization (WHO) has warned, “This is not a drill.” Significant public action must be taken — there is mounting pressure on health providers, health insurers, and employers to provide guidance to their constituents. COVID-19 has created a moment for virtual care to shine and provide a support model for the population at scale. Virtual care will revolutionize the way we respond to outbreaks and pandemics in the future. Healthcare insurers must take this opportunity to remind members about their access to virtual care benefits. Healthcare insurers can leverage this moment in time to offer discounts to drive both short- and long-term enrollment. During the COVID-19 outbreak, every company has become a healthcare company. Employers must respond to support their employees and prevent the further spread of infection. In the United States, 90% of employer-sponsored plans offer virtual care benefits. However, awareness of these benefits continues to lag.

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