Trends Report

The Adoption Of Virtual Care And Self-Screening Tools Faces Hurdles As Perception Varies Across Different US Consumer Segments

April 27th, 2020
Anjali Lai, null
Anjali Lai
With contributors:
Daniel Hong , Paul-Julien Giraud


Virtual care has become a gateway to in-person healthcare services during the COVID-19 pandemic. But a lack of trust in the quality of advice given in virtual care has emerged as the biggest barrier to adopting these solutions overall. Across age groups and income brackets, US online adults are concerned with the quality of advice given via virtual care, the cost and insurance coverage for the service, data privacy, and confusion on where to start using virtual care. This report uses Forrester data to examine US consumers’ confidence in virtual care.

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