The Data Deprecation Glossary Every Marketer Needs

January 20th, 2021

Tina Moffett Principal Analyst

Stephanie Liu Senior Analyst

Joe Stanhope VP, Principal Analyst

Fatemeh Khatibloo

With contributors:

Emily Collins , Chahiti Asarpota

Summary

B2C marketers must understand how regulations and restrictions will impact their tracking and use of consumer data for marketing. Master the most important terms for each of the four data deprecation forces: 1) privacy laws and regulations; 2) browser and operating system restrictions that impact identifiers and device IDs; 3) consumer adoption of privacy tools and privacy-protecting behaviors; and 4) the increase in walled gardens of customer data. Review these key terms and schedule an inquiry for further assistance.

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