Best Practice Report

Top Tactics For Making A More Successful CX Business Case

August 24th, 2018
With contributors:
Brian Mukasa , Harley Manning , Shayna Neuburg

Summary

Building a compelling business case for investing in customer experience can be hard. But without a solid business case, CX leaders often struggle to get their organizations to invest in improving experiences. In this report, we describe 14 tactics that help CX leaders overcome common hurdles when gathering and analyzing data for their CX business case; we also provide a downloadable tool to conduct a ballpark estimate of the business impact of improving CX.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.