Essentials Report

Topic Overview: eBusiness And The Economy

November 14th, 2008
With contributors:
Carrie Johnson , Brendan McGowan

Summary

The silver lining in the cloud of the global recession is that Web businesses are certain to fare better than their offline counterparts as consumers continue to shift their daily activities online. Forrester analysts have studied the overall effect of the economic downturn on consumer behavior online and the steps that companies in industries ranging from retail to travel to financial services can do to address these changes. For Web businesses to win, they must effectively address customer confidence issues, convey value in their products, and focus on customer retention.

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