Summary
Interactive marketing tactics are crucial for marketers who seek new ways to create relevant and engaging customer communications. Forrester's interactive marketing research studies current and emerging interactive strategies and channels to help marketers prioritize investment in interactive channels, understand best practices and potential pitfalls of the interactive channels, evaluate and select technology and services vendors to support interactive marketing initiatives, and integrate interactive efforts into their traditional marketing mix.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.