Nearly half of global software decision-makers with a primary PLM vendor plan to replace their product. Why? Massive changes in markets, regulations, and technology drive the need to develop distinctive competence in customer-obsessed innovation, embracing the practices, partnerships, and platforms that distinguish an enterprise from its competitors. Following “The Forrester Wave™: Product Lifecycle Management For Discrete Manufacturers, Q1 2023,” clients asked about the practices that complement PLM platforms and speed the successful development, launch, in-life service, and retirement of assets and products. Read this report to learn how to build distinctive competence in product innovation.