Best Practice Report

Treat Generative AI As Your Innovation Process Flywheel, But Not More

Don’t Try Replacing Human Creativity With GenAI

March 20th, 2024
Bernhard Schaffrik, Principal Analyst
Bernhard Schaffrik Principal Analyst
With contributors:
Pascal Matzke , Srividya Sridharan , Merve Kandemir , Demi Starks

Summary

We mapped Forrester’s innovation capabilities model with generative AI (genAI) value promises and feature sets, and validated this with innovation leaders and software vendors. The result is a broad set of levers to accelerate your innovation journey. But be cautious about genAI risks: Don’t inadvertently expose confidential company information or get tempted to remove humans from the innovation process.

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