Best Practice Report

Treat Generative AI As Your Innovation Process Flywheel, But Not More

Don’t Try Replacing Human Creativity With GenAI

March 20th, 2024
With contributors:
Pascal Matzke , Srividya Sridharan , Merve Kandemir , Demi Starks

Summary

We mapped Forrester’s innovation capabilities model with generative AI (genAI) value promises and feature sets, and validated this with innovation leaders and software vendors. The result is a broad set of levers to accelerate your innovation journey. But be cautious about genAI risks: Don’t inadvertently expose confidential company information or get tempted to remove humans from the innovation process.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.