Vision Report

Understand The Difference Between Change And Transformation

May 28th, 2024
Katy Tynan, VP, Principal Analyst
Katy Tynan VP, Principal Analyst
With contributors:
James McQuivey, PhD , Peter Wannemacher , Christopher Gilchrist , Manuel Geitz , Camille Floyd , Demi Starks

Summary

All transformations involve change, but not all change is transformative. In this report, we consider the difference between change and transformation and discuss the tools and tactics that lead to success in both scenarios.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.