Vision Report

Understanding The Architect Of Your Digital Experience Platform

Compose The Right Platform To Engage Your Prospects, Customers, And Partners

November 10th, 2022


Digital experience platforms (DXPs) exist, but they’re built by enterprises, not bought from vendors — yours is no exception. Forrester conceived of the DXP in 2015 as an end-to-end solution category resulting from aggressive M&A consolidation, but years later it proved impossible to achieve in practice. Digital leaders must recalibrate their understanding of digital experience platforms to make the right decisions about building and evolving them.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.