Vision Report

Understanding The Architect Of Your Digital Experience Platform

Compose The Right Platform To Engage Your Prospects, Customers, And Partners

November 10th, 2022
Joe Cicman, Principal Analyst
Joe Cicman Principal Analyst
With contributors:
Keith Johnston , Ted Schadler , Kate Leggett , Liz Herbert , Frederic Giron , Analise Gutierrez

Summary

Digital experience platforms (DXPs) exist, but they’re built by enterprises, not bought from vendors — yours is no exception. Forrester conceived of the DXP in 2015 as an end-to-end solution category resulting from aggressive M&A consolidation, but years later it proved impossible to achieve in practice. Digital leaders must recalibrate their understanding of digital experience platforms to make the right decisions about building and evolving them.

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