Summary
Digital experience platforms (DXPs) exist, but they’re built by enterprises, not bought from vendors — yours is no exception. Forrester conceived of the DXP in 2015 as an end-to-end solution category resulting from aggressive M&A consolidation, but years later it proved impossible to achieve in practice. Digital leaders must recalibrate their understanding of digital experience platforms to make the right decisions about building and evolving them.
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