Best Practice Report

Unleash A Story-Oriented Commerce Experience Using Technology Creatively

Don’t Let Your Brand Story Be Caged Inside A Templated Page

December 12th, 2023


Humans are hard-wired to bond with great stories, but brand and marketing leaders grapple with using today’s tech solutions to deliver immersive story-oriented experiences. Creative commerce experiences blend storytelling with a creative use of existing technologies to deliver endless cocreated journeys through prequels and sequels that organically drive engagement and brand loyalty. We interviewed executives and their full-service agencies to shed light on how several businesses are using technology creatively to drive business impact. Read this report to understand how to pivot from funnel-oriented approaches to story-oriented, cocreated experiences that deliver increased business value.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.