Humans are hard-wired to bond with great stories, but brand and marketing leaders grapple with using today’s tech solutions to deliver immersive story-oriented experiences. Creative commerce experiences blend storytelling with a creative use of existing technologies to deliver endless cocreated journeys through prequels and sequels that organically drive engagement and brand loyalty. We interviewed executives and their full-service agencies to shed light on how several businesses are using technology creatively to drive business impact. Read this report to understand how to pivot from funnel-oriented approaches to story-oriented, cocreated experiences that deliver increased business value.