Summary
According to Forrester’s Green Consumer Segmentation, consumers derive meaning from interacting with brands that commit to protecting the environment, but they don’t want to buy sustainable goods or services at the expense of other core purchase drivers, such as price or product quality. This report explains how B2C marketers can embed environmental sustainability in their customer value propositions.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).