Best Practice Report

Unlock Environmental Value For Customers

Expand Green Customer Value Across Four Dimensions

October 12th, 2023
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
Martin Gill , Mike Proulx , Amy DeMartine , Maxie Schmidt , Dipanjan Chatterjee , Audrey Chee-Read , Victoria Manes , Rachel Birrell

Summary

According to Forrester’s Green Consumer Segmentation, consumers derive meaning from interacting with brands that commit to protecting the environment, but they don’t want to buy sustainable goods or services at the expense of other core purchase drivers, such as price or product quality. This report explains how B2C marketers can embed environmental sustainability in their customer value propositions.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.