Summary
Almost half of US adults use voice assistants, with smartphones and smart speakers leading the charge; Amazon dominates the US smart speaker market. Consumers aren’t ready to transact over voice yet: Media and news consumption and simple control actions, such as setting an alarm clock, continue to dominate use of voice assistant speakers.
A minuscule fraction of US online adults use voice assistants to interact with financial services providers; half are not comfortable with using a voice assistant for financial activities.
Financial services firms lag behind all other industries in terms of voice assistant adoption and usage because customers don’t see enough utility and worry about data security.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).