Trends Report

US Consumers Expect Brands To Step Up During The Pandemic, And Their Actions Matter

April 24th, 2020

Summary

Consumers and employees expect brands to play an important role during the COVID-19 pandemic, and brands have met this challenge. US consumers view brand responses as effective and authentic and say that they will reward brands for stepping up to the challenge. Brands that shine during the crisis can expect stronger relationships, greater advocacy, and sustained commercial benefit.

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