Summary
We forecast that US cross-channel retail sales, which we define as transactions that touch a digital medium but are not completed on the Internet, will reach $1.4 trillion in 2014 and grow to $1.8 trillion by 2018. Consumers are "preshopping" across more categories on digital devices, including phones and tablets, while the availability of more information at shoppers' fingertips even when they are on the go is a significant driver of the growth in cross-channel shopping. In fact, cross-channel retail sales are now more than four times larger than online sales. This report summarizes the key drivers of our US cross-channel retail sales forecast for 2014 to 2018.
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