Forecast Report

US eCommerce Forecast, 2008 To 2013

The Economic Meltdown Guarantees A Slowdown Of Growth In 2009

February 2nd, 2009
With contributors:
Vikram Sehgal , Peter Hult , Cristina Bugnaru , Patti Freeman Evans , Brendan McGowan


US non-travel eCommerce sales grew by 13% from 2007 to 2008 and are expected to grow 11% in 2009. These figures represent a significant slowdown in growth from 2007, when online sales were 18% higher than in 2006. Much of the slowdown in growth is due to consumer confidence issues, which will weigh down eCommerce sales for much of 2009. Despite the deceleration in growth, Web sales are nonetheless expected to be positive as eCommerce continues to capture market share from brick-and-mortar stores. The Web channel has been relatively successful because it is a destination for consumers to find low prices and it is perceived to be more convenient than shopping in stores.

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