US Grocery Shopping Habits, Q1 2022

April 21st, 2022

With contributor:

Taylor Hansen

Sixty-seven percent of US online adults continue to engage in social distancing and mask-wearing in public, but 55% are now usually buying all or most of their groceries in person. By contrast, just 30% say they buy all or most of their groceries online. In fact, 16% of US online adults report habitually buying all of their groceries online. By comparison, just 13% of UK online adults and 7% of French online adults say they shop for groceries exclusively online. Among US, UK, and French online adults, grocery is the retail category that the most consumers report shopping more for in the beginning of 2022 than they did at the beginning of 2021.

Want to read the full report?

This report is available for individual purchase ($395).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.