Forecast Report

US Holiday 2017 Outlook: Digital Sales Grow, Boosting Total Retail

eCommerce Forecast Highlights And Tactics To Capture US Share

September 21st, 2017
With contributors:
Martin Gill , Melissa Parrish , Susan Wu , Mark Grannan , Kristopher Arcand , Brendan Miller , Sam Wolken

Summary

Online holiday retail sales will grow by 12% in 2017, accounting for over one-quarter of total US eCommerce sales for the year. Digital business executives at retailers and brands are optimizing every part of the shopping journey to win, serve, and retain empowered customers during this short make-or-break revenue period. This report outlines highlights of the outlook for US online holiday retail sales. We also review four areas that digital business pros must tend to in the last four to six weeks before their first holiday campaign launches.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.