Report

US Interactive Marketing Forecast, 2007 To 2012

Expect $61 Billion By 2012 As Marketers Distribute Spend Across Channels
October 10th, 2007
With Contributors:
Charlene Li
Christina Lee
and Julie Katz

Summary

Interactive marketing over the next five years will not be dominated by a single revolutionary channel. Forrester forecasts that interactive marketing spend will grow to $61 billion by 2012, an increase driven by marketers who will leverage a distribution

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