Trends Report

US Retail Promotions And Discounts Have Spiked In The Midst Of COVID-19

April 27th, 2020


Apparel sales plummeted and online discounts and promotions spiked as the pandemic swept the US, retailers closed their (physical) store doors, and shoppers prepared to shelter in place. In response, retailers deepened their discounts and increased their promotions in March and April 2020 compared with March 2019. As one of the hardest-hit categories, apparel retailers have been particularly active in terms of promotions in the past two months, with more discounts, free shipping offers, and sitewide sales.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.