Forecast Report

US Retailers: Adapt Your Stores To Compete With Marketplaces

December 3rd, 2019
With contributors:
Fiona Swerdlow , Sucharita Kodali , George Lawrie , Reineke Reitsma , Sanjeev Kumar


Half of US retail growth still comes from store sales. Online shoppers who buy from brick-and-mortar retailers are predominantly in-store shoppers. This report analyzes the sales growth of marketplaces against major US brick-and-mortar retailers and considers how brick-and-mortar retailers need to adapt to place the store at the center of the customer purchase journey.

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