Forecast Report

US Retailers: Adapt Your Stores To Compete With Marketplaces

December 3rd, 2019
With contributors:
Fiona Swerdlow , Sucharita Kodali , George Lawrie , Reineke Reitsma , Sanjeev Kumar

Summary

Half of US retail growth still comes from store sales. Online shoppers who buy from brick-and-mortar retailers are predominantly in-store shoppers. This report analyzes the sales growth of marketplaces against major US brick-and-mortar retailers and considers how brick-and-mortar retailers need to adapt to place the store at the center of the customer purchase journey.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.