Summary
In what seems like the blink of an eye, our world has become digital. Work schedules, personal preferences, and opinions all live coded in databases. Empowered customers have many options and ubiquitous access to information. How do firms use this wealth of data to engage customers through digital channels? In this report, we share the common patterns in finding, testing, and implementing insights that fuel digital customer experiences. Enterprise architects can compare these business cases and reference architectures, from retail, gaming, and technology, to their generalized needs.
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