Trends Report

Use Co-Creation Journey Mapping To Improve Your Customer Research

Engage Customers In Storytelling And Visualization Activities To Understand Their Behaviors And Emotions

July 10th, 2017
With contributors:
Travis Wu , Tony Costa , Michael Barnes , Ivory Chen , Bill Nagel


Research-based customer understanding is the foundation of a great customer experience (CX). Performing research directly with customers is essential to truly understanding their needs, motivations, thoughts, and feelings. This report explains how CX pros can use co-creation to improve their understanding of customers and augment existing customer journey mapping approaches.

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