Use Modern Syndicated Sales Data Sources To Boost Return On Trade Promotions

In 2015, consumer packaged goods (CPG) brands spent more than $500 billion on trade promotions alone. Even with the benefit of syndicated point-of-sale data services to guide their investments, CPG leaders and their retail channels estimate that one-third of that spend generates negative returns. Today, they must manage digital channels like Amazon, too. This research helps application development and delivery (AD&D) professionals identify data services that will help them integrate trade promotion management with enterprise supply chain and financial processes.