Data Overview Report

Use Of Mobile Notifications And Emerging Technology In Banking

Takeaways From Forrester’s Global Emerging Technology Survey: Banking

October 6th, 2021
With contributors:
Fiona Swerdlow , Alessia Stewart , Christiana Lano

From October 2018 to December 2020, 365 digital business executives completed Forrester’s Global Emerging Technology Executive Survey. This summary presents a cut of the original executive survey data for retail banks and focuses in large part on the role of notifications in banks’ initiatives. Our analysis shows that while banking executives recognize the potential impact of emerging technologies and notifications, many lack the talent, data, and metrics to design notifications that truly harness context to elevate a customer’s experience.

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