Roadmap Report

Use Your Brand To Energize The Employee And Customer Experience

August 2nd, 2021
With contributors:
Keith Johnston , David Brodeur-Johnson , Katy Tynan , Thomas Husson , Ian Bruce , Alex Schanne , Amit Bhatia , Nick Monroe , Lexie Lawhon , Rachel Birrell


To recruit the right talent, support engaged employees, and create the most ardent brand ambassadors, firms must address their employee experience (EX) just as they would the traditional brand experience. CMOs: Read this report to learn how to utilize customer-obsessed brand experience principles to elevate your employee experience.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.