Summary
Measuring the success of a new product or a change to an existing one is a critical product management responsibility. But measuring this entails more than just picking the right metrics and hoping for a good outcome. Product analytics is a key tool to uncover user actions, help eliminate poor experiences, and inform future product and business prioritization decisions. Product managers must enable a cycle of continuous improvement to ensure delivery of value to the customer. In this report, we provide key considerations for selecting and implementing metrics to measure the success of product enhancements or an overall offering.
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