Vision Report

Value For Customers: The Drivers Of Economic, Functional, Experiential, And Symbolic Value

Forrester’s ConsumerVoices Panel Highlights 40 Drivers Of Value For Customers Across The Four Dimensions

June 21st, 2022
Maxie Schmidt, VP, Principal Analyst
Maxie Schmidt VP, Principal Analyst
Clarissa Skinner, null
Clarissa Skinner
With contributors:
Martin Gill , Zaklina Ber , Shayna Neuburg

Summary

To fuel loyalty, companies must help customers meet their needs along four dimensions of value: economic, functional, experiential, and symbolic. This report shares key value drivers in each of the four dimensions, based on insights from qualitative research using Forrester’s ConsumerVoices market research online community. Companies working to identify the key value drivers of their own target customers can use these insights as a starting point.

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