Trends Report

Vendor Landscape: Customer Loyalty Solutions

August 14th, 2017
With contributors:
Mary Pilecki , Arleen Chien , Christine Turley


Are you among the many business-to-consumer (B2C) marketers who are trying to boost customer loyalty but confused by the number and variety of vendors offering loyalty solutions? The escalating importance of loyalty in the age of the customer inevitably leads to a proliferation of vendors that claim to offer solutions. It also amplifies the difficulty of identifying the solution, or combination of solutions, that best fits your requirements. This report helps B2C marketers make sense of the various types of technology and service partners that support customer loyalty initiatives.This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy; we revised this edition to factor in new vendors in the evolving provider landscape.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($2495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.