Trends Report

Vendor Landscape: Retail And CPG Collaboration Platforms

Collaborate On Insight And Actions For Joint Success

May 5th, 2016
With contributors:
Christopher Andrews , Bill Seguin , Bill Nagel


Retailers and consumer brands spend heavily on business-to-business (B2B) messaging to coordinate their efforts to serve markets. But their messaging is often too slow and error-prone to compete with digital pure-play value chains. This report analyzes the platforms that support different types of collaboration between retailers and their supply chain partners to help application development and delivery (AD&D) professionals understand how to choose platforms and incorporate them into the application and service portfolio they manage.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.