Vendors: Make Mobile App ROI Your Sell Epicenter

The economic downturn increases pressure on enterprises to control costs and to provide return on investment (ROI) analysis to justify the benefits of investing in mobile technologies, applications, and solutions. While many companies are decreasing their IT investments to cut costs, we expect enterprises to continue to invest in mobile applications and solutions because they help cut costs, improve worker productivity, and enhance business process efficiencies. Business processes that can benefit from mobile application implementation include improved sales cycle timelines, streamlined supply chain processes, and improved customer service and support capabilities. When developing ROI justification for mobile applications, many vendors do not consider the broad range of benefits delivered across the organization. What should they do? Lead the sales process with ROI analysis that shows returns in 12 to 18 months, educate resellers of the ROI analysis for your mobility products, and design mobile applications and solutions with business processes in mind.