Vendors Seize Emerging Mobile Cloud Service Opportunities

Enterprises of all sizes must support a multitude of mobile devices and applications that run over a wide range of mobile operating systems, as well as update devices and applications every few months. In addition, empowered employees are circumventing the IT organization by purchasing mobile devices and downloading applications on their own. Vendors are developing mobile cloud services to meet emerging demand from IT organizations for help in managing this Wild West-type mobile device and application environment. This report identifies factors creating demand for mobile cloud services, defines the characteristics of those services, and discusses how corporate mobile cloud service adoption will evolve over the next few years. Today, we are in the first phase of this new market, which focuses on cloud-based delivery of mobile applications; over the next few years, we expect enterprise demand for mobile cloud services to gain momentum and present new opportunities for vendors participating in this emerging market.