Role Profile

Vice President/Director Of Marketing Operations

January 1st, 2018

Summary

This Forrester B2B Role Profile provides a job description and competencies for the vice president/director of marketing operations role, which leads the marketing operations function in a B2B organization and is responsible for enabling the execution of the CMO’s vision. This function evolves into the chief of staff to the CMO in many organizations as the organization continues to grow and mature.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.