Role Profile

Vice President/Director Of Marketing Operations

January 1st, 2018


This Forrester B2B Role Profile provides a job description and competencies for the vice president/director of marketing operations role, which leads the marketing operations function in a B2B organization and is responsible for enabling the execution of the CMO’s vision. This function evolves into the chief of staff to the CMO in many organizations as the organization continues to grow and mature.

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