Web Content Management Investment Continues Despite The Challenging Economic Climate

Forrester recently surveyed 261 information and knowledge management (I&KM) professionals with Web content management (WCM) decision-making or influencer roles about their WCM strategies and priorities for the coming year. The respondents indicated they plan to continue to invest in WCM initiatives, with an emphasis on customer experience support, despite the current economic turmoil. Dissatisfaction with current WCM initiatives remains, largely driven by lack of IT and business alignment, unrealistically high expectations, and corporate politics. But if enterprises cut back on WCM initiatives, they risk failing to meet customer experience needs and losing Web momentum to competitors.