Best Practice Report

What CIOs Should Expect When Business Leaders Ask For A Product-Led Growth Engine

Tech Execs, Compose An Architecture To Enable Products To Sell Themselves

November 28th, 2022
Kate Leggett, VP, Principal Analyst
Kate Leggett VP, Principal Analyst
Joe Cicman, Principal Analyst
Joe Cicman Principal Analyst
With contributors:
Linda Ivy-Rosser , Lisa Singer , Rick Bradberry , David Truog , Analise Gutierrez

Summary

Product-led growth (PLG) leverages the product itself to drive customer acquisition, retention, and growth. A pivot to PLG strategies requires three steps: 1) identifying the moments in a customer journey that signal customer intent in the product; 2) composing data insights, DXP, and CRM ecosystems to capture and manage increased customer engagement; and 3) fostering a new way of working to support a culture of experimentation and iteration. Read this report to learn how tech execs can support product-led growth strategies.

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