Best Practice Report

What CIOs Should Expect When Business Leaders Ask For A Product-Led Growth Engine

Tech Execs, Compose An Architecture To Enable Products To Sell Themselves

November 28th, 2022
With contributors:


Product-led growth (PLG) leverages the product itself to drive customer acquisition, retention, and growth. A pivot to PLG strategies requires three steps: 1) identifying the moments in a customer journey that signal customer intent in the product; 2) composing data insights, DXP, and CRM ecosystems to capture and manage increased customer engagement; and 3) fostering a new way of working to support a culture of experimentation and iteration. Read this report to learn how tech execs can support product-led growth strategies.

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