Trends Report

What Comes After The Unicorn Carnage?

Smart CMOs Will Exploit The Slowdown To Catch Up With And Serve Customers

March 30th, 2016
With contributors:
Christopher Mines , Michelle Moorehead , Allison Cazalet , Peter Harrison


By the end of 2015, investors had given 152 tech startups "unicorn" valuations of more than $1 billion. But now, valuations are deflating for many private and public tech companies. Is this 2000 all over again? No. The bubble popping will mean job loss in Silicon Valley and a pullback in disruptor investment, but not a collapse of tech spending or of the wider economy. Chief marketing officers (CMOs) should use this moment to encourage increased customer obsession as a way to catch up with customers and partner with the surviving disruptors on more equal footing.

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