Trends Report

What You Need To Thrive In Autonomous Finance

Companies Looking To Win Customers And Make Money With Autonomous Finance Offerings Will Need Distinct Capabilities And Competencies — And They'll Need To Own Certain IP

April 12th, 2021
With contributors:
David Hoffman , Oliwia Berdak , Jacob Morgan , Jeffery Williams , Paul-Julien Giraud , Christiana Lano , Sam Bartlett


Early in 2020, Forrester predicted a move away from financial products, with the onus to use them effectively on the customer. In their place, we see tools using algorithms and AI technologies to make financial decisions — and, in some cases, even act on those decisions — on the customer's behalf. We call this new type of offering "autonomous finance," and customers are already starting to feel its impact across the globe. But how can a firm design and build autonomous finance offerings, and what do they need to drive growth with these new types of services? This report outlines the competencies and capabilities needed to move into — and succeed in — autonomous finance.

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