Trends Report

What Your Company Means To Your Workforce Matters For Your Talent Strategy’s Success

Support Your Talent Goals By Managing Your EVP And Employer Brand

September 20th, 2024
Angelina Gennis, Senior Analyst
Angelina Gennis Senior Analyst
Dan Bieler, Principal Analyst
Dan Bieler Principal Analyst
With contributors:
James McQuivey, PhD , Hannah Jachim , Camille Floyd , Sam Bartlett

Summary

Employer branding can help attract ideal candidates and skills to your organization. But your employer brand — what people on the outside think — needs to align with your employee value proposition (EVP) — what workers on the inside think. Without this alignment, your brand promise will lure candidates but only lead them to disappointment. This report helps business leaders across the organization understand how to synchronize the EVP and the employer brand.

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