Trends Report

What’s Next In Mobile Banking: Seven Indispensable Features Coming To US Banking Apps

Forrester Identifies The Emerging Services And Features That Customers Will Come To Expect On Mobile Banking Apps

July 6th, 2022
With contributors:
David Hoffman , Aurelie L'Hostis , Alyson Clarke , Zhi-Ying Barry , Christiana Lano , Zachary Stone , Jen Barton

Summary

Today’s banking customers do more, want more, and expect more on their mobile apps. Meanwhile, banks have an ever-growing list of possible features to add to their apps. It is the difficult but mission-critical job of digital leaders to identify the features that will become must-have — the ones that will enable increased engagement and growth. Our new research predicts which mobile banking services will soon be table stakes. This report gives digital leaders an overview of what customers will want and come to expect on mobile apps in the coming years.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.