Trends Report

Who Does Mobile Commerce Well In The World's Largest eCommerce Market?

Lessons From The Top Six eCommerce Retailers In China

January 15th, 2016
DJ
Di Jin
With contributors:

Summary

Mobile shopping has gained considerable momentum in China, but many retailers are still not ready to deliver good shopping experiences. Many retailers intend to upgrade their mobile commerce sites more frequently in the hope of increasing mobile sales. We applied Forrester's retail mCommerce functionality benchmark to evaluate the top six eCommerce retailers' mobile sites. eBusiness pros can use this analysis to optimize mobile-enabled commerce strategies and deliver superior mobile shopping experiences.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.