Software asset management (SAM) practices have evolved in recent years, especially since the advent of cloud, data analytics, and generative AI (genAI). A strategy that combines data integrated across systems of record including SAM, IT asset management (ITAM), and FinOps with a comprehensive data management policy is essential to enable a genAI-enabled SAM platform to take operational cost efficiency and contractual compliance to the next level. Invest in a comprehensive asset management strategy to get maximum value from your asset management practice.