Summary
Opening a bank account online can still be needlessly convoluted, and there is often no way to reach help if the applicant is confused. Convincing a customer to open an account is not the same as winning their deposits: Many new customers leave accounts unfunded, and bank employees chase them down later. Provide a simple application form with a way to pause and seek human help. At the same time, make sure new customers can easily get money into the account.
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