Startups globally have sought to use digital technology to improve consumer lending. By using alternative sources of data, continuously honing their underwriting algorithms, and using digital technologies to keep overheads low, firms like CommonBond, Earnest, and SoFi, can often offer better rates to borrowers than traditional lenders. Unlike P2P or marketplace lenders, these digital consumer lenders use traditional sources of capital. Learn who the main players in digital consumer lending are, how to assess their disruptive potential, and how to outsmart them.