Trends Report

Winning CX Execs Have Both Strategic And Tactical Chops

February 5th, 2020


Customer experience (CX) executives need to present a clear business case and manage expectations for transformation. Don’t lose sight of the CX narrative when presenting the numbers. Bring the entire firm along to succeed on the CX journey.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.