What defines high-performance B2B marketing organizations? Having the right capabilities and competencies is one way to measure success. There are some common elements — from talent and skills to characteristics and behaviors — that define and support high-performance marketing organizations. Marketing leaders need to equip the organization with these elements.   

Watch this video to hear analyst advice on the B2B marketing organizational capabilities that are mission-critical to high performance so you can: 

  • Differentiate between capabilities and competencies. 
  • Set expectations and reduce misunderstandings. 
  • Know what traits and competencies are crucial for org success.