Define the terms of successful marketing org design
What defines high-performance B2B marketing organizations? Having the right capabilities and competencies is one way to measure success. There are some common elements — from talent and skills to characteristics and behaviors — that define and support high-performance marketing organizations. Marketing leaders need to equip the organization with these elements.
Watch this video to hear analyst advice on the B2B marketing organizational capabilities that are mission-critical to high performance so you can:
- Differentiate between capabilities and competencies.
- Set expectations and reduce misunderstandings.
- Know what traits and competencies are crucial for org success.